Comment in August U.S. NPD data analyst looking on at the end of the performance
U.S. gaming market in August of the NPD data is not being satisfactory, both in hardware and software sales have demonstrated a significant decline, in which the software fell by 14%, totaling 3.5 million U.S. dollars to 400 million. Despite this disappointing performance, but many analysts remain bullish on the game goes on the market a few months the performance of the market, I believe there is no obvious end of the market growth.
In September, Bungie and Microsoft to give the "halo: Zhiyuan Star" will be available in 14, while Sony's Move somatosensory equipment sale will also be on the 17th. So last September, whether in software or hardware, there will be significant growth.
Cowen analyst Doug Creutz said he thought the "Halo: Zhiyuan Stars" in September sales will be able to reach 3.6 million, while the Move will also have a corresponding somatosensory sale of hot games from the beginning to the end of September 2010 has been The flat and low.
Starting from 2009 in the U.S. games market has been depressed state of the market in 2009 was 19.6 billion U.S. dollars of total revenue, compared to 2008 fell about 8%, and enter 2010, eight months there have been 6 months decline. In the past 20 months has been the phenomenon of the market downturn could not be improved.
Wedbush analyst Michael Pachter said the well-known in September 2009 sales of software-based music games, and this year's "Halo: Zhiyuan Stars" performance will be better.
He pointed out that starting from September, almost every month because there will be a 1-2 masterpiece, but this strong game line-up will continue until the end of the year holidays. Which included 10 months of "Medal of Honor," "Radiation: The new Vegas," "Fable 3", 11 months
"Call of Duty: black operations" and Kinect the sale. Thus the hardware market correction and recovery will be, but he said that the hardware may also decline. The causes of the current performance of the hardware market more price changes by the host to decide.
Lazard analyst Colin Sebastian also expressed optimism about the future, he said 9,10-strong software lineup will be on a great drive hardware and software market, at the end of the holiday will drive hardware sales increased significantly.
There is a comprehensive list of popular online games, perhaps you would be interested in this.
Comments
Post a Comment